What: PRVCY Premium "I Support" Jean Marie London Skinny Jeans
PRVCY "I Support" London Skinny Jeans
Available at: bloomingdales.com
Who Benefits: During the months of September and October, 25% of each "I Support" Jean Marie London skinny will be donated to Breast Cancer Awareness organizations.
Why You Want It: PRVCY Premium is one of the hottest new denim labels, already having gathered a significant following among Hollywood starlets and fashionistas. PRVCY has been spotted on Liv Tyler, Emmy Rossum, Michelle Trachtenberg, Fergie, Katherine Heigl, Jennifer Garner, Hilary Duff, Miley Cyrus, Cindy Crawford, Lindsay Lohan, Kim Kardashian, Isla Fisher, Eva Longoria Parker, AnnaLynne McCord and many others. The London Skinny is one of PRVCY's most popular cuts, if not the most popular.
365 days a year, PRVCY Premium donates a percentage of their profits to funding breast cancer research and providing free mammograms to women nationwide. Sparked from the encouragement of founder Carolyn Jones's mother before she lost her battle with Breast Cancer, PRVCY was founded with the sole mission to increase awareness. In honor of Carolyn's mother Jean Marie and Breast Cancer Awareness Month, PRVCY Premium has created the special-edition "I Support" Jean Marie London skinny. The soft pink woven "I Support" label sewn into the inside zipper and the subtle pink accents act as a call to action – encouraging women to spread and support Breast Cancer Awareness. Seriously, how can you not love a label with that kind of dedication?
Click through the photo to link directly to where you can purchase PRVCY Premium "I Support" Jean Marie London Skinny Jeans online.