Elle's Joe Zee Curates Rue La La Boutique

Wednesday, January 20, 2010 • Permalink • 

Ahh, Joe Zee... how do I love thee? Let me count the ways...

Everyone's favorite Creative Director, Joe Zee of Elle magazine, has curated a special boutique for invite-only online sample sale purveyor Rue La La. This special boutique is being promoted as a companion to Elle magazine's Make Better program, which is designed to create a better you in 21 days via fitness, fashion and beauty. The Joe Zee Rue La La boutique will feature key investment pieces that will "update your wardrobe and amplify your personal style."

The Joe Zee boutique premieres on January 20th at 11 a.m. EST / 8:00 a.m. PST and will be open for only 48 hours, but I'm guessing it's going to sell out long before that time. The selection available includes Joe Zee's 14 must-have pieces from designers such as Nanette Lepore, Robert Rodriguez and CC Skye.

Joe Zee Boutique at Rue La La

Although everyone's lips are sealed on the actual contents of the boutique, we did get this preview of Joe Zee's thoughts on the pieces he chose:

• "A little does a lot." Trends aren’t just for twenty-somethings. The trends we see on the runway do have their place in your closet when subtly incorporated, like ruffles at the hem of a dress or studs on a handbag.
• "Un-basic basics." These neutrals and classic pieces (think, white button down and perfect jeans) are an essential fashion canvas. Updated designs and cuts take it up a notch.
• "Get out the paintbrush." If you’re not ready for a big burst of color, tip-toe in with a bold accessory, like a bright, oversized clutch. Braver souls may try the universally flattering jewel tone dress.
• "Details, details." Fun, statement necklaces. Big, woven satchels. Those pieces that make you say “Wow. Wow. Wow.”

I can't wait to see the actual picks! Click on the photo above to head straight to Rue La La to check out the collection; you'll be directed to your login page. Don't worry if you don't have an invite to Rue La La-- just click here first to snag your insta-invite courtesy of Stiletto Jungle.