New & Hot: Hawks by Geren Ford Fall 2010

Wednesday, August 18, 2010 • Permalink • 

HAWKS by Geren Ford Pleat Tee Tunic
Hawks by Geren Ford Pleat Tee

$19.99 (was $54-- save 38%!)
Available at:

The Hawks by Geren Ford Fall 2010 line recently debuted and it's a fun little treat.

For those of you new to Geren Ford, it's a mid-priced contemporary label found at retailers like ShopBop and Revolve Clothing. Geren Ford was founded in 2002 by Geren Lockhart, who was inspired by the "boho jet-set urban cultures" she encountered while traveling the world as an advertising exec.

Hawks by Geren Ford is the new, affordable Geren Ford diffusion line available exclusively at, and in partnership with, Urban Outfitters. When describing the Hawks by Geren Ford line, Geren had this to say: "It gives us different freedoms than our main line and being a loyal and regular Urban Outfitters customer myself, I really appreciated the company's dedication to telling an interesting and forward thinking story, connecting with their customers and offering affordable fashion forward clothing on a really consistent basis."

The Fall 2010 Hawks by Geren Ford line features fun, flirty options, including ruffled tops, rompers and kicky mini skirts. But, my favorites are the slouchy tops, which remind me most of the main Geren Ford line (albeit at a much lower price point). The Hawks by Geren Ford Pleat Tee pictured here is a loose-fitting rayon tee with a single pleat down one side. It's available in both Grey and Rose, and both colors are on sale for $19.99-- that's a far cry from the $150+ tees in the Geren Ford main line!

Click on the photo to link directly to where you can purchase the Hawks by Geren Ford Pleat Tee, or check out the entire Hawks by Geren Ford line at Urban Outfitters.