Shop This: Moda Operandi Lets You Shop the Runway
Wednesday, February 16, 2011 • Permalink •
Today marks the launch of new invite-only online shopping side Moda Operandi. According to their website, Moda Operandi "provides fashion trendsetters with access to complete collections from the finest brands - including exclusive ready-to-wear, accessories and jewelry - immediately following their runway show." Basically, they are taking the concept of a trunk show, speeding up the process to immediately after the runway show, and taking the whole thing online. Really, it's kind of a fantastic idea.
Moda Operandi has a full schedule for their first week, starting with Alexander Wang today, and continuing the week with Carolina Herrera and Prabal Gurung. Next week delivers Vera Wang, Proenza Schouler and Thakoon. They'll be following NYC with the fashion weeks of Milan and Paris. Want to get in on the action? You'll have to apply. And, unlike those other "invite only" sites, this one appears to actually be vetting applicants -- be prepared to answer questions on everything from your line of work, to your reading list and your preferred designers.
→ Visit Moda Operandi online.