Steal: Gap Pure Cocoon Sweater $48.00

Monday, May 21, 2012 • Permalink • 

Gap Pure Cocoon Sweater
This simple, streamlined cocoon shaped sweater from Gap's new Pure line would be a smart addition to any closet. The modern shape and rich neutral color options remind me a lot of Vince, but at a fraction of the price, which seems to be point of the new Gap Pure line.

Gap's Pure designs collectively have a more modern, sleek aesthetic and subdued color scheme that would work just as well in a monochromatic outfit as popped with a colorful accessory. The line also contains items crafted from a slightly more upscale fabric than day-to-day Gap items. Gap Pure encompasses both loungewear and items meant to be worn out and about. Generally, the line appears to be designed to give off the same vibe as labels like Vince, Theory and Helmut Lang, with maybe a small dash of Maison Martin Margiela. You get the idea.

This Gap Pure Cocoon Sweater is crafted from a soft knit Rayon/ Nylon/ Polyester/ Cashmere blend. It has short sleeves and an shallow v-neck, with a banded hem that helps to create the cocoon silhouette. It comes in three neutral colors -- Tahitian Pearl (pictured here), True Black and Faded Ink Blue -- in sizes XS to XXL. At only $48.00, it will add the same look to your closet of an item that costs several times that amount. I'd wear it with skinny jeans and booties to reconstruct the above-mentioned Vince/ Helmut Lang look.

→ Buy the Gap Pure Cocoon Sweater, $48.00, at gap.com.