New & Hot: Clinique Bottom Lash Mascara

Tuesday, February 22, 2011 • Permalink • 

Clinique Bottom Lash Mascara
Really, there are only so many different ways to reinvent the concept of mascara. Once you've covered colors, brush shapes, and general formula variations, you're pretty much done. That is, unless you start talking about mascara that's made just for particular parts of your lashes. And, oddly, it kind of makes sense.

Clinique recently introduced a new Clinique Bottom Lash Mascara. Just like the name would lead you to believe, this mascara is designed to be used exclusively on the bottom lashes. The brush is tiny and the formula is designed to resist smudges -- a must for the tricky bottom lash area. And, in stroke of pure marketing genius, Clinique is billing this as an item you can pair with any mascara on top.

Super smart marketing aside, this product does make a great deal of sense. Bottom lashes are easier to coat with a smaller sized brush and do benefit for a more smudge-resistant formula -- two qualities you don't necessarily want in an all-over mascara. I'll bite.

→ Buy Clinique Bottom Lash Mascara, $10.00, at nordstrom.com.