Why it's hot: Cosabella is already one of the most insanely popular lingerie lines around. J.Crew's star just keeps getting brighter. The two brands have been playing footsy for a while now, with J.Crew selling a handful of Cosabella's well-known thongs in store. Wasn't it kind of inevitable that these two would join forces in a more complete way?
The new Cosabella for J.Crew line features a nice range of underthings for all occasions, in gorgeous J.Crew-worthy saturated colors. The designs are exclusive to J.Crew, but, as a huge Cosabella devotee, I do recognize a few Cosabella signature pieces -- like their crazy-flattering and super comfortable soft bras (see top left).
Plus, for those who consider the thong an only-when-necessary proposition, Cosabella makes some of the most comfortable thongs on the market. This new collection even includes a J.Crew-ized version of Cosabella's best-selling Soire thong, in five new colors (see right for "electric orange").
→ Buy the Cosabella for J.Crew Ceylon Soft Bra, $48.00, at jcrew.com.
→ Buy the Cosabella for J.Crew Soire Low-Rise Thong, $19.00, at jcrew.com.
→ Browse all of Cosabella for J.Crew online.
Be sure to check out J.Crew Aficionada blog for the latest J.Crew coupon codes, include free shipping codes.