Shop for a Cause: PRODUCT(RED) is More Than Tees

Tuesday, November 07, 2006

Gap Gap (PRODUCT) RED™ word T

Gap (PRODUCT) RED™ Word Tee

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Unless you have been living in a hole the past few months you've heard of the new Shop for a Cause program called PRODUCT(RED). This mega-effort joins together retailers who promise to donate a portion of the profits from designated RED products to the Global Fund. Participating companies include Emporio Armani, Motorola, and American Express, but the most visible of the participating retailers is Gap. Gap has produced a whole line of fashion items designated as RED products. Half the profits from Gap (PRODUCT) RED styles go directly to the Global Fund to help fight AIDS.

Gap is the most visible of the PRODUCT(RED) participating companies thanks to a wide-reaching advertising campaign featuring celebrities wearing RED tee-shirts emblazoned with slogans (right). As much as I support the PRODUCT(RED) effort, I really don't like wearing logo tees. I'm sure there are a lot of people in the same boat. What most people don't realize is that Gap has a whole range of affordable, fashionable items that don't involve wearing words across your chest. Here are a few of my favorites.

The Cashmere Hoodie features a super luxurious chunky cashmere knit coupled with casual hoodie styling. Perfect for snuggling up on cold days. It is available in Heather Gray (shown) and White.

Gap Gap (PRODUCT) RED™ cashmere hoodie
Gap (PRODUCT) RED™ Cashmere Hoodie
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Looking for a more affordable way to show your support? How about a giftable way? Then the Sha(RED) Candle is for you. The etched glass candleholder is filled with a rich fragrance made using African ingredients including Olibanum, Moroccan Rose, African Cedar and Myrrh.

Gap The Sha(RED) candle
Gap The Sha(RED) Candle
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The Knit Jacket is surprisingly fashion-forward on top of being socially conscious. This jacket is made from 100% authentic African cotton and is completely made in Africa, down to the buttons. The fashionable details include a mock neck collar, military styling, button details, cargo pockets with inverted pleats, and epaulets at the shoulders and cuffs. That's a lot of style for $75.

Gap Gap (PRODUCT) RED™ knit jacket
Gap (PRODUCT) RED™ Knit Jacket
Available at:

My top pick is this super stylish casual Long-Sleeved V-Neck. The on trend tunic length is complemented with a raw-cut hemline, slits cut at sides, and ribbed scoop neckline. A great layering basic. It is available in White (shown), Cinnabar Red, and Raw Indigo.

Gap Gap (PRODUCT) RED™ long-sleeved v-neck T
Gap (PRODUCT) RED™ Long-Sleeved V-Neck
Available at:

Click on any photo to link to where you can purchase that PRODUCT(RED) item.