New & Hot: Yummie Tummie Shapewear

Monday, May 12, 2008

Yummie Tummie Tank

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Thanks to the rapid rise in popularity of celeb favorite Spanx, talking about (and actually using) shapewear is no longer taboo. Stars from Tyra Banks to Gwyneth Paltrow to Oprah Winfrey have all admitted to loving Spanx and celeb stylist Rachel Zoe has even written about the rampant use of shapewear on the red carpet. Since we are now all comfortable with sporting shapewear under our clothes, does that mean we're ready to wear shapewear as clothes?

The answer may just be "yes," if the new shapewear label Yummie Tummie has its way. Yummie Tummie is shapewear that's meant to be seen. Seriously. Yummie Tummie tanks and tees are designed to slim your mid-section and whittle your waist, but they're not meant to be strictly under cover. These tops, which are available in a range of fashionable colors, are for layering with your favorite tees, tanks, and other tops. Yummie Tummie provides a sleeking bottom layer, while creating trendy layers.

When I say that Yummie Tummie is new, I mean brand new. First shipments are just now hitting the stores and, thanks to a recent feature on The Today Show, pre-orders are stacking up for yet-to-be-released styles. I think Yummie Tummie might just have a hit on its hands. Click on the photo to link directly to where you can purchase the Yummie Tummie Tank, or browse the entire line of Yummie Tummie shapewear online.

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