--By Jules NewmarkThere are so many bandwagons to jump on these days in the name of charity and it's amazing that so many causes are getting big attention due to cool products that donate a percentage toward a cause or a celebrity's endorsement. This month is Breast Cancer Awareness Month -- this one seems to be the mother of all causes to support in terms of products and donations.
The pink ribbon was actually created by Evelyn Lauder (yes the name is familiar... you got it, Estee Lauder) along with Self Magazine editor Alexandra Penny in 1992. Lauder, a breast cancer survivor herself, has gone on to create the company most committed to defeating breast cancer in all of fashion or beauty. She has done well with the symbol of the pink ribbon -- I'm not sure there are too many people out there who haven't at least heard of it! The Breast Cancer Research Foundation, which was founded by Lauder in '93, just after the ribbon, raised over 30 million bucks to give to researchers helping to find a cure to this horrible disease.
This year, be a part of The Breast Cancer Research Foundation's awareness outreach by participating in their latest attempt to teach more people about this disease through their social marketing campaign. Estee Lauder has partnered with companies like TotalBeauty and Brickfish to connect with you and me to educate on early detection and help us become more aware of the disease that affects so many women. Check out the "
Share the Survivor Story, Inspire the World" contest to win prizes such as a $500 Aveda gift card or Splendid tank tops. Over 20 brands under the Estee Lauder brand will be donating proceeds from certain products during the month of October towards reaching those millions of dollars goals. This cause is something anyone can relate to through knowing a friend or family member who has been affected by breast cancer. Head to
EsteeLauder.com for more product details and make a difference in your 2008 before it's over!
_____
Jules Newmark is a contributing writer for Adventures in the Stiletto Jungle. Jules is currently based in sun drenched San Diego, California, where she works, and works the scene, as a modeling agent. Jules's beauty must-haves include mascara by Dior, perfume by Calvin Klein, and a really good sunblock.
