Shop This: Lingerie Store

Thursday, January 27, 2011

Stola El Dorado Bra
Am I the only person disturbed by the fact that mainstream lingerie brands seem intent on one-upping each other in the add-a-cup (or three!) bra department? Personally, I can't think of a single thing less sexy than polyester-covered foam that actually has as its purpose pushing your breasts unnaturally somewhere up in the vicinity of your chin. Ick. What's a lover of truly beautiful lingerie to do?

There are some amazing lingerie labels out there. Brands that specialize in celebrating the female form in its natural state by covering it in lush fabrics and exquisite details. But, they can be hard to find. You'll often find these labels tucked away in miniscule lingerie sections of major upscale online boutiques. But, there is one online store where you can find page after page of these stunning lingerie labels., the online home of the much-loved East Village boutique Azaleas, stocks a huge range of absolutely amazing lingerie. You'll find stunning labels like Belabumbum, The Lake & Stars, Stella McCartney, Jenna Leigh, and Huit. It is, by far, the best single location for a finding a range of gorgeous, modern lingerie that I've discovered. There isn't an "add three cup sizes" ultra-padded push-up bra in the store. Please exhale, and shop freely.

→ Buy the Stola El Dorado Bra, $50.00, at

→ Browse the store online.