New & Hot: Stylemint Tee Shirt Subscription Service

Tuesday, July 26, 2011

Mary-Kate and Ashley Olsen for Stylemint
What: Stylemint Tee Shirt Subscription Service

Why it's hot: Stylemint is the creation of Mary-Kate and Ashley Olsen, the design duo that moved past their child star roots to create popular and critically acclaimed fashion lines like The Row, Elizabeth and James, Textile Elizabeth and James, and Olsenboye. The premise of Stylemint is simple: you fill out a style questionnaire and newly designed tee shirts that fit your style profile are emailed to you at the beginning of each month, along with personalized style advice from Mary-Kate and Ashley. You choose to buy or skip the month. Each new tee is priced at just $29.99 -- super affordable in comparison with the Olsens' other lines, but containing just as much style.

Stylemint Prince Tee Shirt
Sound a little too book-of-the-month club for you? I was skeptical too, so I gave it a try. Signing up is truly free -- you don't even need to give a credit card number to get in the system -- and the subscription part of the service doesn't start until you make your first purchase. The style profile system seemed right on point -- it picked my personal style on the first try and the questions were simple and relevant to the way real fashionistas shop. The unique fashion subscription service model has won wide praise, having been profiled in, People StyleWatch, InStyle, The Cut, WWD Business and more.

What to wear it with: You get mailed your top style selections each month and you have 5 days to decide to buy or skip. Shipping is always free. The styles, at least that I've seen so far, are fashionable and simple enough to have a permanent home in your wardrobe. Personally, as a devout jeans and tee girl, I love the idea of a monthly chance to snag a stylish new tee that is picked to fit my style. They even have great little behind the scenes videos where Mary-Kate and Ashley show the inspiration for the style, fit and fabric of each tee and how it can be styled a variety of ways. You'll never be at a loss for how to wear your new acquisition.

Clearly, I'm already a fan. The only problem? If you wait too long to snag your choice tee, it's likely to sell out. Having started the service mid-month, a couple of my July picks are already gone in my size. But, I was still able to snag the classic Prince tee shown here. Love it.

Visit Stylemint and get your free style profile online.