The New Kmart Fashion: High Style, Low Price

Friday, September 02, 2011

Kmart Fashion
The idea that money can't buy style is hardly news. Smart fashionistas have always known that true style isn't about how much you pay, but how you pull things together to create a look that is fresh, modern and all you. Increasingly, retailers are also embracing the affordable chic aesthetic. Really, there's no reason why affordable fashion can't also be on trend and part of well thought out wardrobe. So, how do you score a Fall-perfect look without sacrificing your rent money?

Enter Kmart, a store that many wouldn't immediately think of when searching out affordable fashion. But, times are changing. If you haven't perused the style section at your local Kmart lately, you are missing out. The newest line from Kmart Fashion embodies the affordable style commitment that budget conscious fashion types are seeking out in sell-out numbers. With smart new lines like Sofia by Sofia Vergara -- the skirt pictured below is from the new line and priced at just $19.99 -- Kmart is making real effort to innovate and diversify their fashion offerings.

Kmart Fashion - Fall Campaign

I got a sneak peek at the new Kmart Fashion line -- snapshots straight from the Fall shoot -- and it's chock full of smart ways to stay stylish this fall without going broke. I'm particularly loving this look on Christina, one of the models from the Kmart Fashion campaign. She's wearing some of the key looks for Fall -- the faux fur vest, the menswear-inspired slim trousers and the versatile button tee are all great Fall staples that can be worn together, or mixed and matched with all of your Fall items. Try pairing the vest with a knit turtleneck and skinny jeans, or the tee with a full midi-length skirt. The trousers could be dressed up for work with a button down and a cardigan, or dressed down for the weekend with a chunky sweater and vintage sneakers.

Kmart Fashion - Fall Sneak Peek

Bottom line, if you are checking out the new Kmart Fashion when you are building your Fall shopping list, you are missing out on some great pieces at super affordable prices. It's a perfect place to seek out both classic pieces to create a simple base layer, as well as on-trend pieces and funky accessories you can use to add your own personality to your ensembles and really make them your own.

It boils down to the fact that dropping a ton of cash on a trend isn’t an automatic to cool. Style is a cocktail. Part confidence. Part creativity. Part risk. When you got it, you got it. And that’s why others want it. Because money can’t buy style.

Disclosure: Compensation was provided by Sears Holdings Corporation via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Sears Holdings Corporation.