12 Hidden Shopping Gems of London (That You Can Shop Online!)

Wednesday, June 06, 2012

--Guest Post By HotelClub Singapore

London is known for its superb shopping and undeniable fashion-forward tastes. However, there is more to London than the big name department stores such as Harrods’s and Marks and Spencer.

London has a number of hidden gems that can be overlooked by even the most avid fashionista. Therefore, we are going to make it easy for you. We have listed the top 12 hidden gems of London that you won’t want to miss:

1. D&Me


D&Me is a unique vintage boutique located at the top of a three story townhouse. D&Me is not just a vintage seller, but a designer in their own right. D&Me have their own label called OneVintage that takes exquisite vintage pieces and redesigns them into glamorous modern pieces. You will definitely stand out in these vintage redesigns.

2. Kidsen

Kidsen Promtional Film

Just as important as it is for you to look good, you want your children to go out in style as well. Kidsen offers a wide range of Scandinavian inspired products for the wee ones. Kidsen offers some of the top children’s brands in Scandinavia and brings them to London. If you are looking for something off the beaten path to spice up your little one's room or wardrobe, you won’t want to miss out on this Scandinavian haven in London.

3. The Jacksons

The Jacksons Shop
The Jacksons Shop Facebook

If you are in the market for new shoes, boots, or bags, look no further than The Jacksons. The Jacksons stocks their own label shoes and boots as well as eclectic mix of international designers. The shoes are a light-hearted collection of unique colours and vintage inspired silhouettes. Made in Spain by family run factories that draw on generations of craftsmanship you are sure to receive impeccable quality and design.

4. Koh Samui

Koh Samui
Koh Samui

Koh Samui is a celebrity destination. Koh Samui has buyers that hand select the hottest fashions from designers, online stores, and boutiques and brings them together into a fashionista dream world. Koh Samui has served celebrities such as our High end fshion models like Kate Moss, actresses Kiera Knightly, Scarlett Johansson, Natalie Portman, Penelope Cruz, singers Beyonce, Courtney Love, Ashley Simpson, fashionistas Olsen Twins, Alexa Chung, and Hollywood A-listers Uma Thurman, Kate Hudson, Liv Tyler, Goldie Hawn, and Mena Suvari. Their buyers have been featured in Vogue, InStyle, and Elle to name a few. If you want to remain one step ahead in fashion you need to look no further than Koh Samui.

5. MiMi

Mimi Berry
Mimi Berry Facebook

Mimi was founded by London designer Mimi Berry. The entire Mimi collection is housed and designed in the up and coming boutique. If you are in the market for a new bag, Mimi has designs that are hand-crafted with superb quality and understated beauty. Mimi recently made it into Vogue magazine and truly is a hidden gem of London.

6. Johnny Cupcakes

Johnny Cupcakes
Johnny Cupcakes Facebook

Johnny Cupcakes is not baking up confectionery items, but instead deliciously designed food themed apparel. Johnny Cupcakes started in the trunk of the owners ‘89 Toyota Camry and has since grown to have a huge global cult following. Johnny Cupcakes apparel can be found at the Johnny Cupcakes London Shoppe.

7. Cleo Ferin Mercury

Cleo Ferin Mercury
Cleo Ferin Mercury Facebook

This London boutique is full of quirky and flamboyant scarves. The scarves have been featured on Vogue.com and a number of prominent fashion blogs. If you are looking for a daring and beautifully crafted accessory, Cleo Ferin Mercury scarves are sure to spice up your wardrobe.

8. Butter London


Butter London is fast bringing the catwalk to your nails. Butter London designs nail colour that is worthy of the catwalk and has designed nail colours for the likes of Alexander Wang, Victoria Beckham, Betsey Johnson, Vena Cava, and Calvin Klein. Stand out with extreme nail colour by Butter London.

9. Dr.Sebaugh

Dr. Sebaugh uses Teosyal from Teoxane Laboratories

Dr. Sebaugh started with a practice and passion for skin care. He has a clinic that operates and maintains a reputation for superior skin procedures and anti-aging techniques. Dr. Sebaugh is highly sought after by celebrities and is booked with requests for services. However, he has launched an anti-aging boutique skin care line for even non-celebrities can get their hands on. The skin care line is touted as offering the same first class service as his in-house skin care procedures.

10. Sophie Harley

Sophie Harley Design - Workspace Group Customer Profiles

Sophie Harley is a master jeweller who creates beautiful and contemporary handmade jewellery. Sophie Harley uses precious metals and stones and creates unique pieces that are sure to make even the most bland apparel stand out.

11. The House of Tammam

The House of Tammam Photoshoot

Tammam is a bridal boutique headed by fashion designer Lucy Tammam. Tammam is known for her perfectly tailored and supportive bridal gowns. Tammam designs are made to be as sustainable, eco-friendly, and ethical as possible. All garment fabrics are produced under Fair Trade regulations and with sustainable, vintage, or recycled materials. Tammam designs were in the running as a designer for the Royal wedding gown. These designs are fit for a Princess and will definitely impress.

12. Elenor Amoroso

Eleanor Amoroso SS12

Handcrafted womenswear is Elenor Amoroso’s specialty. She makes each piece entirely by hand without the use of machines and utilises a truly unique approach to garments. Her apparel is made using macramé techniques and resembles a highly put together form of knitwear. Her pieces will definitely stand out with their unique look. These garments are truly a meeting of the ancient forms of weaving with the modern and contemporary tastes of today.

Sometimes taking a trip off the beaten path can land you some incredible fashionista finds. Stop in any of these hidden gems and you will step out in style.

This beautiful guide of Londons hidden treats was put together on behalf of HotelClub Singapore where you can uncover some great hotels.