Sonia Kashuk Bath & Body Brings High-End Fragrance to Target

Tuesday, October 29, 2013

Target’s march toward high-low shopping nirvana continues with the launch of an exclusive bath and body line with a real-deal fragrance pedigree.

The Sonia Kashuk Bath & Body Collection features four brand new scents created by Jerome Epinette, the renowned perfumer credited with creating fragrances for sophisticated lines Fresh and Byredo. But, unlike Fresh and Byredo, this new line won’t put a serious dent in your bank account.

Each of the new scents is available in six traditional bath and body mediums: eau de toilette, body butter, body polish, body wash, body lotion, and hand cream. I haven’t had a chance to try the actual formulas, but, thanks to the November issue of Marie Claire, I did get to take a whiff of the new scents. They are infinitely more refined than a run of the mill big box store fragrance. In fact, had I not know that they were a Target exclusive, I would have guessed they belonged on the shelves at Sephora.

The bold Purple Seductia scent is a pomegranate, rose, patchouli blend that comes across as more of a nighttime fragrance. The rose comes across as the dominant scent, although it is nicely tempered by the patchouli.

Sonia Kashuk Bath and Body Collection Purple Seductia

→ Buy the Sonia Kashuk Bath & Body Purple Seductia, $6.99 - $19.99, at

Pink Innocencia – my personal favorite – features tuberose, amber, and magnolia. I think magnolia and amber are a perfect pairing, the result of which can be worn day to night being neither too overpowering for the office, nor too light for an evening out.

Sonia Kashuk Bath and Body Collection Pink Innocencia

→ Buy the Sonia Kashuk Bath & Body Pink Innocencia, $6.99 - $19.99, at

Red Promisa mixes sandalwood, jasmine, and vanilla. Fans of vanilla won’t be disappointed in this fragrance, and yet it doesn’t come off as the least bit dessert-y. The sandalwood nicely rescues the vanilla from sticky-sweet territory.

Sonia Kashuk Bath and Body Collection Red Promisa

→ Buy the Sonia Kashuk Bath & Body Red Promisa, $6.99 - $19.99, at

Finally, Yellow Alluriana is the scent you’ll want in your shower on those early mornings when you just can’t get motivated. The grapefruit, verbena, musk blend has an upbeat, energizing vibe. It won’t replace that second cup of coffee, but it will supercharge your morning routine.

Sonia Kashuk Bath and Body Collection Yellow Alluriana

→ Buy the Sonia Kashuk Bath & Body Yellow Alluriana, $6.99 - $19.99, at