Tiffany & Co. Launches New Minimalist Line: Tiffany T

Thursday, August 21, 2014

In her first collection as Tiffany & Co.’s new Design Director, Francesca Amfitheatrof has hit a home run. The new Tiffany T collection is a vision of modern minimalism, with sleek lines and bold shapes. I’m smitten.

Tiffany T by Tiffany and Co.

In the official release literature, Amfitheatrof credits her global travels and time spent living in Europe, Asia, and Russia as the inspiration for this new line. “While I was designing Tiffany T, I had these global citizens in my mind, interesting, highly creative people who exist in every great world city. The strength of Tiffany T is appealing to these explorers, because this is jewelry enhances an already vibrant personality rather than simply being decorative.”

The line comes in 18 karat gold – rose, yellow, and white – as well as sterling silver, with some pieces also incorporating white and black ceramic details and diamonds. In comparing the pieces available for sale on the Tiffany and Co. site with the pieces showcased in the press packet, it appears that some pieces, such as the ceramic-detail items, either haven’t been released yet or are only available in store. I haven’t been able to find a definitive answer. But, I’m not worried. The pieces that are available for purchase online are stunning.

Genuinely, there is not a single piece in the new collection I wouldn’t wear. To get a feel for the modern vibe, check out the promotional video. Spoiler: the white jumpsuit that makes an appearance in the last third of the video sold me on the idea that this collection was pretty much made for me.

Check out a few of my favorite pieces here…

Looking for something with less of an investment-level price tag? The most affordable piece in the line is the Tiffany T Square Ring in sterling silver at $350.00.

What do you think of this new Tiffany T line? Does it make you optimistic about Francesca Amfitheatrof’s reign as Design Director?