New Label Love: Emerson Fry Crafts Timeless Simplicity

Tuesday, November 18, 2014

I know, I’m a little late to the Emerson Fry love fest. I just discovered this gorgeous label last week. But, in researching the brand, I found that plenty of in-the-know fashionistas have already fallen hard for Emerson Fry’s strong designs.

Emerson Bethany Fry originally launched her label Emersonmade in 2009. The name has since transitioned to Emerson Fry, which feels so perfect it makes you wonder why she didn’t just go with it in the beginning. Emerson Fry the woman started her professional career as a painter. Emerson Fry the label was a natural offshoot of her creative endeavors. The current line is a well-edited wonder full of classic pieces that will only get better with wear. Check out a few of my favorites…

This Tailored Coat is crafted from an Italian wool blend in a pretty light fawn color. This is one of those pieces that can be worn with everything from a sweatshirt and jeans to your work suit.

Emerson Fry Tailored Coat

→ Buy the Emerson Fry Tailored Coat, $475.00, at

I love that this chambray button down is cut like a dressy work shirt, unlike so many western-cut chambray shirts. I’d wear it with slouchy-skinny jeans for my casual workplace, but I can also picture it paired with a pencil skirt and pumps for a more business-casual look.

Emerson Fry Unisex Buttondown Shirt in Organic Chambray

→ Buy the Emerson Fry Unisex Buttondown Shirt in Organic Chambray, $228.00, at

This is the shirt that started my new Emerson Fry obsession. I spotted it on Pinterest and instantly fell for its relaxed look and sleek lines. A few clicks later, a new fan was born.

Emerson Fry Luxe Emerson T

→ Buy the Emerson Fry Luxe Emerson T, $78.00, at

I’m a sucker for a winter scarf, and this chunky oversized knit looks especially cozy and inviting. It will be perfect for keeping warm in a chilly office.

Emerson Fry Big Knit Scarf

→ Buy the Emerson Fry Big Knit Scarf, $198.00, at

I’m not usually one for a dramatic print, but this cotton tweed coat strikes me as the perfect way to top off a neutral black/ white/ grey wardrobe. Really, I can’t think of any solid color that wouldn’t look great paired with this abstract coat.

Emerson Fry Graffiti Coat

→ Buy the Emerson Fry Graffiti Coat, $475.00, at

Have you already discovered, and fell for, Emerson Fry? If so, I want to hear about your experience with the label. Tell me all about it in the comments!