New Label Love: HOPE is Minimalist Chic Perfection

Tuesday, January 12, 2016

For me, it all started with Pinterest’s favorite sweater. You’ve seen it. This perfectly slouchy, yet somehow sleek waffle weave turtleneck sweater has been pinned and re-pinned all over Pinterest (see, e.g., below and here, here, and here). Like so many, I had to have the sweater.

Plenty of those cheapie overseas clothing sites took credit for the look via social media, but upon closer inspection those knockoffs were clearly not the sweater in question. The real deal? It’s the Grand Sweater by Stockholm-based label HOPE.

I first located the famous sweater on HOPE’s own website, which allowed me to jump headfirst into the new-to-me brand’s offerings and explore a bit. Conclusion: this is a must-know label for devotees of the luxe minimalist look.

Swedish fashion label HOPE was founded in 2001 by designers Ann Ringstrand and Stefan Söderberg. Their first shop opened in Stockholm in 2006. Since that time, HOPE has won several prestigious Swedish design awards, including Guldknappen, presented by Damernas Värld, which appears to be the Swedish equivalent of winning a CFDA designer of the year award.

HOPE Clothing - Stockholm, Sweden

While the brand’s store footprint has been growing steadily in Scandinavia and the Netherlands, their presence in the States is still a bit under the radar. They are stocked by a handful of niche minimalist-friendly online boutiques including Totokaelo, Steven Alan, Voyager-Revolver, and La Garconne, and the HOPE online store will ship to the United States (Delivery Duty Unpaid).

Want to shop HOPE in the US in person? You’ll need to hit up one of a couple dozen boutiques including 13 locations of Steven Alan, Ron Herman and American Rag in LA, Jumelle and Bird in Brooklyn, and Totokaelo and Les Amis in Seattle.

But enough of that “in person” nonsense. Let’s take a look at some gorgeous HOPE finds you can shop from the comfort of your mobile.

First up, we’ve got to address the little matter of that much-pinned sweater. It’s currently on sale, in limited sizes, at Steven Alan. Need a different size? The HOPE online store has the full selection of sizes at full price.

HOPE Grand Sweater

→ Buy the HOPE Grand Sweater, $262.00 (was $375.00), at; this item ships for free.

Don’t feel like jumping through hoops to score the Grand? The Louise is essentially the same sweater, minus the turtleneck. It’s currently on sale via Farfetch.

HOPE Louise Sweater

→ Buy the HOPE Louise Sweater, $180.00 (was $360.00), at; this item ships for free.

While we’re on the subject of sweaters, the Norah has all the chunky knit goodness of the Grand, minus the oversized fit.

HOPE Norah Sweater

→ Buy the HOPE Norah Sweater, $345.00, at; shipping is free.

In the trouser department, the slim-slouchy Krissy is my favorite. The use of wool suiting fabric adds a layer of sophistication to the otherwise casual silhouette.

HOPE Krissy Trouser

→ Buy the HOPE Krissy Trouser, $255.00, at; shipping is free.

Jeans don’t seem to be a big part of the HOPE offering, but these relaxed straight leg jeans are pretty appealing. The sale price doesn’t hurt.

HOPE Stay Jeans

→ Buy the HOPE Stay Jeans, $147.00 (was $210.00), at

Up for braving international shipping? The HOPE website stocks all sorts of fabulous pieces that don’t seem to be available in US-based online shops. Like this blazer. Click through to see the curved back – it’s a very striking design feature.

HOPE The One Blazer

→ Buy the HOPE The One Blazer, €256.00 (~$278.60), at

More HOPE Clothing Picks: