New & Hot: Jimmy Choo 24:7 Collection

Monday, January 25, 2010 • Permalink • 

If you are anything like me, your shoe wardrobe is full of amazing finds that go just right with a select outfit or two, but somehow a little light on those classic finds that go with everything. Strangely, acquiring investment-worthy iconic shoe shapes takes a lot more planning and effort than picking up the first flashy style that turns your head. But, if Jimmy Choo founder Tamara Mellon has her way, building a classic shoe wardrobe will become as easy as flipping through a single strategically-designed collection.

The new Choo 24:7 Collection from Jimmy Choo is designed as the "perfect shoe wardrobe," with updated versions of Jimmy Choo founder Tamara Mellon's favorite styles made available in a variety of colors and heel heights. The tightly edited collection aims to take the stylish everywoman from day to evening, work to play, and everywhere in between.

The selections available are being billed as the definitive assortment of iconic Jimmy Choo shapes: The 'Icons', the 'Perfect Platforms', the 'Perfect Pointy-toe Pump', the 'Perfect Round-toe Pump', the 'Perfect Flat', the 'Perfect Wedge' and the 'Perfect Evening'. After taking a close look at the Choo 24:7 Collection, I can't disagree. There's a classic shoe for just about every occasion. Each shoe style will complement a range of fashion ensembles and is capable of being used in a variety of situations. Check out this video of Tamara Mellon explaining her inspiration in creating the Choo 24:7 Collection:

The new Choo 24:7 Collection from Jimmy Choo is available online at