Stiletto Jungle: Behind the Blog
Wednesday, April 27, 2011 • Permalink •
To celebrate the release of the all new 2011 Jeep® Compass, the fabulous team at Jeep® invited me to share how this blog came to be and what drives Stiletto Jungle day to day. Think all fashion blogs start with an unnaturally gifted teenage fashionista with a little too much free time on her hands? That couldn't be further from the truth where Stiletto Jungle is concerned...
Once upon a time I was a 20-someting practicing attorney, specializing in political law and representing elected officials, wearing conservative suits and sensible heels. Really, it was a lot more fun than it sounds. Between jobs I landed in Silicon Valley, the heart of the online scene and home to tech powerhouses like Facebook, Twitter, Apple and Google. At that time, everyone was talking about blogs -- evidently they were going to be the "next big thing". I was instantly intrigued.
People were using blogs to reach an audience directly, bypassing editors and fancy journalism school educations to self-publish on every topic under the sun. I knew I had to try it. I felt I had a unique perspective as a professional woman who knew what it was like to work 12 hours a day, but still want to keep up with fashion and shopping. So, I set out to create a site for women like me: overworked, decently paid, and decidedly low on free time, but still interested in fashion and shopping. Adventures in the Stiletto Jungle -- your daily guide to the online shopping jungle -- was born.
I never went back to practicing law. Not that I don't miss it sometimes, but spending my days talking fashion and "playing" online is hard to beat. Stiletto Jungle has grown like I would have never believed and I still feel deeply respectful of the fact that all of you invite me -- and the 10 other women who now contribute to this blog -- into your lives every work day. It's that connection, that invitation to be a part of your online life, that keeps me turning out the best, most useful shopping news and information each day.
The moral of this story? Just because you start down one path doesn't mean you have to follow it forever --the fun starts when you go where the wind blows you, even if it's just for a minute.
The new 2011 Jeep® Compass is a newly freed spirit, genetically engineered with Jeep 4x4 capability and iconic beauty, but with a size, shape and red-blooded attitude all its own. Compass Sport 4x2 offers up to 29 HWY MPG, over 30 available safety and security features and starts at $19,295 MSRP*. Jeep Compass is the evolution of a legendary bloodline. Check out jeep.com/compass for more info.
23 city / 29 hwy EPA estimated mpg with 2.0L engine and five-speed manual transmission, 4x2.
MSRP excludes destination, taxes, title and registration fees. Starting at prices refers to the base model, optional equipment not included. Jeep is a registered trademark of Chrysler Group LLC.
Disclosure: Compensation was provided by the Jeep® brand via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Jeep® brand.