Edun One Tee: Shop for a Cause

Sunday, August 27, 2006

Edun One Tee
What: Edun One Tee

Who Benefits: Net proceeds from each sale benefit One, "a hard-headed movement of people around the world fighting the absurdity of extreme poverty."

Why You Want It: I am a huge supporter of the "shop for a cause" phenomenon. I love the idea of getting a fabulous fashion item and simultaneously supporting a very worthy cause-- it completely eliminates buyer's remorse! Amazing "shop for a cause" programs, such as the Ralph Lauren Pink Pony line, have generated millions of dollars for charities worldwide.

Here's the latest super hot "shop for a cause" program: the Edun "One" Tee. Edun, the ultra hip clothing line started by U2 frontman Bono and Ali Hawson, promotes growth and industry in developing nations by utilizing locally run factories in Africa, South America, and India. The "One" Tee by Edun is a fundraiser of sorts for underprivileged countries. Here's what Nordie's has to say:

"Your purchase of a special-edition ONE tee can help make poverty history. For each shirt sold, Edun will donate $10 to the ALAFA project, to provide education and medication for AIDS-affected families in Lesotho, South Africa. Cut from African-milled cotton, this logo-screened crewneck promotes a powerful message: allocating an additional ONE percent of the United States' budget to health, education and medication for underprivileged countries could save millions of lives."

When it comes to worthy causes, it's hard to top that. This tee is available in White and Black, which features white screen printing on a black tee. This conscientious tee just hit the market and already it is selling out everywhere. Good for them!

→ Buy the Edun One Tee, $30.00, at