The Hottest Clothing Line You've Never Heard Of

Wednesday, January 17, 2007

As I've mentioned before, I am obsessed with finding the next big thing in fashion. Currently, I'm convinced that Asian design is where "It" is at. When I first stumbled upon South Korea's Raveur clothing label I wrote about it here and told you all that Raveur was my pick for "the next big thing." Three months and a new season later, I'm still convinced. Raveur is the hottest clothing line you've never heard of.

What's so hot about Raveur? First and foremost, they take chances. Smart chances. Accordion pleats on a turtleneck? Sounds odd on paper, but the result is a just right combination of ladylike and cutting edge. Beyond that, Raveur just looks fresh. We don't see much Asian fashion in the stores beyond the globalized big labels. The cut and proportion of a line that still caters to an Asian audience is refreshing and makes these clothes stand out. Also, it doesn't hurt that this "undiscovered" label is still priced like the new kid on the block. I'd snap up a few key pieces before the rest of the world catches on and the prices skyrocket. Here are a few of my favorite pieces from their new season.

My absolute favorite piece is this sleek Accordion Pleats Sleeve Turtleneck (top right). This ladylike knit is perfect for the office, but still insanely fashionable thanks to the unique use of pleating on the arms.

The Raveur Cloverleaf Lapel Jacket is one of those items that looks about 100 times more expensive than it really is. This fitted jacket would be perfect with dark trouser jeans and equally dark oversized sunglasses. I'm channeling my inner New York socialite just thinking about it.

Work in a "creative" office environment? This Raveur Dot Chiffon Blouse is just right. Paired with a pencil skirt and sensible heels, it is simultaneously trendy and down to business.


The mock neck collar, hidden button placket, and nubby knit topped with three shiny oversized buttons make this coat unique and stylish. It's Chanel meets the Matrix... and it works!

The only word to describe this wool dress is stunning. If you just glance at it you'll miss the amazing detail. Take a closer look at the neckline. The beautifully finished wool is gathered to create a neckline that actually stands up (click on photo to link to more views). A very designer-y touch.