New & Hot: Heidi Klein Goes Online

Monday, May 26, 2008

--By Jules Newmark

Vix Shay Bikini
Vix "Shay" Bikini

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It seems every fashion designer must find a name that sticks, or sticks out rather, to make a name for themselves. Such illustrious names as Marc Jacobs, Calvin Klein, Karl Lagerfeld-- they all seem like everyday names on planet nowhere, but back here on Earth, they are the source of ground breaking creations that leave trendsetters everywhere saving, stealing, borrowing or recreating to get their must-have looks.

But what about all those names that represent a house of designers – like boutiques or specialty department stores? The Barney's, the Scoops, even the Fred Segals of today are hip, hot and sought after. These are where the trends are found for the everyday buyers and more so now than ever – those buyers watching Gossip Girl with their computer in hand perusing online stores during commercials.

Tocca Katrina Dress
Tocca "Katrina" Dress

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Try Heidi Klein for chic designs straight from Westbourne Grove in London! The Heidi Klein store has now re-opened in front of a .com as well, leaving shoppers “going on holiday” all year round. From swimwear designers like LeTarte, Vix and Etro to the “oh so European” colorful shorty trunks for men and kids by Vilebrequin, this one-stop shop has everything to go from the beach to an elegant sunset-filled evening. Heidi really wanted to change the pre-vacation shopping spree to be an experience like no other. “Pre-holiday shopping was a really unenjoyable event and I thought it should be totally the opposite," explains Heidi. "Our vision is to help women look fantastic and get organized before a holiday."

Heidi Klein opened in 2002 in London and has an in-store salon at the Westbourne Grove location to have the ultimate in prep for beachy looks, such as waxing, facials and a Mystic tanning booth, what a fabulous idea! Hurry to the Google search bar after you finish reading (if you already haven’t you sneak!) and type in Heidi Klein – go on a beach vacation shopping spree even if it isn’t until August... if you’re desperate to show off your new looks, jump in that Mystic booth and throw a St. Tropez-themed party!
Jules Newmark
Jules Newmark is a contributing writer for Adventures in the Stiletto Jungle. Jules is currently based in sun drenched San Diego, California, where she works, and works the scene, as a modeling agent. Jules's beauty must-haves include mascara by Dior, perfume by Calvin Klein, and a really good sunblock.