New & Hot: Rogan for Target

Wednesday, May 21, 2008

Rogan for Target Gauze Blazer - Green with Leopard Lining
Rogan for Target Gauze Blazer

Available at:

Given the extraordinary hype that surrounds each new collaboration between a mass market retailer and a high end designer, it's so easy to be disappointed when the line actually rolls around. With the new Target Go International collection by Rogan Gregory, the hype reached an all time high. I mean really, how many discount store fashion lines debut at Barney's? I braced myself for disappointment.

But, astonishingly, I actually quite enjoy the Rogan for Target line. Trying to push the Barney's level hype to the back of my head, I hit the dressing room at my local Target loaded up with every piece of Rogan I could locate. And, surprisingly, I actually walked out with two pieces that I adore and a handful of picks that I will likely purchase once I locate a piece in my size to try on. Considering that I haven't purchased more than one piece from any of the previous Go International lines, this puts Rogan firmly in first place in my book.

Rogan for Target New York City Tee - Black Sheep
Rogan for Target New York Tee

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My two initial purchases are pictured here. The Rogan New York City Tee [right] was an easy must-buy. It is crafted from the softest organic cotton I've ever felt; It's even more sumptuous than my favorite tees from Splendid and C&C California. The shirt color is a slightly faded black, with a bit of a mocha brown tint, and features a true black "New York City" screenprint. I wore it to work paired with my favorite dark blue 7 For All Mankind Ginger Jeans and a shrunken black blazer. 10 hours later I still loved it, and still couldn't believe it was under $17.

I also picked up the Rogan Gauze Blazer [top left], which may prove to be the stand out piece from this line if early reviews hold true. This super lightweight blazer is incredibly well-constructed for the price. Actually, for any price. And the look is so unique. The transparent pale, pale green gauze is covering a leopard print lining, which shows through ever so slightly. It's chic and tailored, but still funky. I can't wait to try it out.

Click on either photo to link directly to where you can purchase that Rogan for Target item online, or browse the entire Rogan line at

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